Press
Home Press releases / New General Manager for Germany, Austria and Switzerland
Press releases
06 May 2010 - New General Manager for Germany, Austria and Switzerland
Materialise Dental announced today the appointment of Dr. Berthold Reusch as General Manager for Germany, Austria and Switzerland. Dr. Reusch brings over 17 years of global marketing, sales, clinical and business management experience in the field of dental materials and digital dentistry.
Most recently, Berthold worked for the dental division of 3M ESPE where he was Director of Operations for the digital imaging device business which he successfully developed outside the U.S. From 2007 to 2009 Berthold was a member of the executive management team of Brontes Technologies, a 3M company based in Boston, MA, building the digital impressioning business in the U.S.
As General Manager at Materialise Dental GmbH, Berthold and his team will further develop the SimPlant® and SurgiGuide® business within the German, Austrian and German-speaking Swiss markets. SimPlant® dental implant treatment planning software allows clinicians to plan the ideal location of implants while taking into account vital anatomical structures and clinical and esthetical considerations. SurgiGuide®, for which the company has partnered up with various implant companies and which offers solutions for every implant case, subsequently provides the link between implant planning and actual surgery. With SimPlant® and SurgiGuide®, dental professionals have a flexible treatment planning system at their fingertips to guarantee predictable and safe implant treatment regardless of the clinical situation. Berthold received his diploma and PhD (Dr. rer. nat.) in Physics from the University of Tübingen, Germany and then went on to receive his MBA, with an emphasis in marketing and international business management, from the Business School at the Catholic University of Eichstätt.
When asked about his new position, Dr. Reusch said, “I’m very enthusiastic to join Materialise Dental, an innovative and technologically driven organization. I’m looking forward to undertaking the challenging task of heading my division and - together with my team - offering our customers the most innovative and advanced products to meet their computer-guided implant dentistry needs.”
